Chinese people are interested in outbound travel, and the Nordic countries have become popular destinations among Chinese tourists today. In today's #LuciaCraft, we discussed the tourism business and bilateral cooperation between China and the Nordic countries with Ulla Nurmenniemi, executive director of FinnCham Beijing, and Chen Lei, CEO of Nordic Oriental OY. 

Founded in 2001, Nordic Oriental OY is the only tour member-company of Finncham which covers the route between China, Nordic countries and the Baltic Sea. Chen said, “China has a very deep connection with Finland”. “Finland is the most close EU country to China”, Chen noted, “a flight from Beijing to Helsinki just needs 7.5 hours”. Besides the travel connection, Ulla said that there is economic connection for example in the e-car field and that “Chinese people will win the car market in Europe”. Check out the video for more information.